Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Why it is important for a business:-
It is important because it can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
“Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.”
That’s how we can say that Email Marketing plays a crucial role in growing of our business.
Some Important concept we should need to know before creating Email Marketing Account:-
- Senders Name
- Senders ID
- Reply-Back ID
- Database (collection of email id’s)
- Time scheduling
On which Platform we can try it for free of cost:-
Mail chimp account, is the best way where we can learn how to send Email to multiple users by creating a Database. I am advising you Mail chimp because they automatically set you up with a no-cost Forever Free plan. This option allows you to experiment with their tools and figure out how to best use there platform. So if you’re just getting off the ground, this is the best way to learn.