Google Ads (Formerly Known as Google Ad Words)

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.

In short

                                              “It is a paid tool to Google used for Ads Marketing.

Since advertisers have to pay for these clicks, this is how Google makes money from search.

How to advertise with Google Ad-words:-

To advertise on Google with Ad-words, you’ll need an Ad-words account. Advertising on Google with Ad-words requires an Ad-words account, which you can create for free on the official Google Ad-words Page.

 

Of course, creating your Ad-words account is just the first step. Next, you’ll actually need to create your campaigns.

Here is an eight-step process for creating your first campaign(s) on AdWords (click on the link in each step to learn more):

 

  1. Decide what your goals are
  2. Create your buyer persona(s)
  3. Research your keywords
  4. Choose your budgets and bids
  5. Build out your campaign structure
  6. Write your ad copy
  7. Design and publish landing pages
  8. Set up conversion tracking.

Network used in Google Ad Words:-

  • SEARCH
  • DISPLAY
  • VIDEO
  • APP INSTALL
  • SHOPPING ADDS
  • RE-MARKETING OR (RE-TARGETING).

Leave a Reply

Your email address will not be published. Required fields are marked *

FACEBOOK
TWITTER
YOUTUBE